Amsterdam, the new capital of advertising
Having recently moved to The Netherlands to start a new job, I was particularly happy to read that Amsterdam is emerging as a plucky player in the global advertising market. An article on the IHT...
View ArticleThe old woman and the bike
Yes, in Amsterdam bikes do get stolen. In a way, it’s part of the daily life, Amsterdammers are used to it usually don’t care reporting to the police their bike has disappeared. So the police this...
View ArticleThe Glamour Stiletto Run
From the lovely Amsterdam a crazy idea by Bsur Concepting for Glamour: the Stiletto Run. On March 9th women will be challenged to race 75 meters in high heels, and the winner will be awarded with...
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Nike uses art to attract the youth market
Pretty cool. Younger generations are less and less inclined to run and Nike Amsterdam is taking notice. Their newest Facebook campaign inspires young runners to paint their city using their running...
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A brief in under 140 characters
This is a nice idea. THEY is a creative agency in Amsterdam, and they are looking for an intern. They (hehe) have come up with a nice idea to get submissions. Using twitter they have posted three...
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Peeing in the right pot
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam...
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